— 04 / Founder

Plume Hospitality

John Andrew.

Former Corporate Finance at Hilton Worldwide. Former Wall Street investment banker. Operator, founder, and builder of hospitality systems.

Florida Hospitality Systems Operator-Advisor
John Andrew, Founder of Plume Hospitality Systems

— Founder John Andrew

— Background

Both sides of hospitality.

John's career spans the two sides of hospitality that almost never share a resume — the capital that finances it and the operations that run it.

He began on Wall Street as an investment banker, modeling transactions and pressure-testing operational assumptions at scale. From there he moved into Corporate Finance at Hilton Worldwide, where he gained an inside view of how one of the largest hospitality companies in the world thinks about margin, performance, and operational discipline.

That same discipline shaped what came next — operating and exiting a vacation rental management company in Florida, and founding Vacation Home Help, one of Florida's largest operations support teams for STR managers and self-managing hosts. Plume Hospitality is the consolidation of that arc into a single advisory practice: the financial rigor of the institutional side, applied to the operational reality of the independent operator.

— Track record

A pattern of building.

Plume is the latest chapter in a career spent across capital markets, corporate hospitality, and ground-level operations.

  1. 01 Former Corporate Finance, Hilton Worldwide
  2. 02 Former Wall Street investment banker
  3. 03 Scaled and exited a vacation rental management company in Florida
  4. 04 Founded Vacation Home Help — one of Florida's largest operations support teams for STR managers and self-managing hosts
  5. 05 Host of the Vacation Home Help Podcast — listened to by thousands of hosts worldwide
  6. 06 Advisor and consultant to leading hospitality and hotel finance institutions

— Selected Engagements

Advisory work across hospitality & hotel finance.

John has consulted for some of the most established names in hospitality and hospitality-adjacent finance — bringing the same operational lens to enterprise environments that Plume applies to growing operators today.

The Vacation Home Help Podcast is John's ongoing conversation with the STR industry — about operations, technology, hiring, and the unglamorous work of building hospitality businesses that actually scale.

It's listened to by thousands of vacation rental hosts and operators worldwide and serves as a working archive of the operational thinking that informs Plume's engagements.

— The podcast

An ongoing
conversation.

— Why Plume

A different
kind of advisor.

Most hospitality consultants have never managed the operational complexity of a growing portfolio. John has — and from both the institutional and independent sides.

That is the difference Plume's clients are paying for. The systems are tested, the recommendations are operator-tested, and the engagements are designed for portfolios that need to actually function — not portfolios that look good in a slide deck.

Work with John →

— Next Step

Bring your operation. We'll bring the system.

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