Operational systems,
by engagement.

PMS Selection & Advisory

Choosing a property management platform is a decision that compounds long after the subscription fee stops mattering. Plume's advisory practice begins before the contract — auditing the fit between your portfolio (size, owner mix, channel strategy, financial reporting needs) and what each platform actually delivers in production.

The work is done before the decision, not after the regret.

• Platform evaluation against operational requirements
• Vendor reference checks and demo de-briefs
• Total cost of ownership modeling
• Contract review and negotiation guidance

PMS Migrations & Implementations

Done correctly, a migration is invisible to owners and guests, and the operational gains compound for years. Done incorrectly, the cleanup outlasts the migration itself. Plume leads every implementation through the discipline that separates the two — data extraction and validation, configuration architecture, channel reconnection, team training, and a controlled cutover that does not put bookings or trust accounting at risk.

Platforms:

• Guesty
• Hostaway
• OwnerRez
• Hospitable

System Optimization

Most operators use a fraction of what their software can do. Over time, every platform accumulates the same operational drift — misconfigurations, manual workarounds carried forward from prior teams, automations that were never finished, and reporting gaps that quietly cost margin every month.

A Plume optimization engagement audits the gap between what the platform can do and what is actually being used. The deliverable is a configured system, a trained team, and a documented operating standard.

• Full configuration audit
• Workflow rebuilds and automations
• Reporting and KPI infrastructure
• Team retraining on platform capability

Revenue & Operations Management

Technology carries an operation only so far. Past a certain scale, the question is no longer which system you're on — it is how well the business is performing on it. Plume's revenue and operations practice addresses the structural decisions that determine whether a portfolio holds margin as it grows.

• PriceLabs setup & optimization
• Market-driven pricing strategy
• Occupancy pacing & seasonal logic
• Channel mix strategy
• Operational KPI design
• Full revenue audits

Accounting & Financial Services

Trust accounting errors compound. Owner statements that fail to reconcile, deposits held against the wrong property, missing reserves, and year-end close that becomes a fire drill — these are the issues that quietly erode owner confidence and create regulatory exposure for the operator.

Plume brings institutional financial discipline — drawn from John's experience in Corporate Finance at Hilton Worldwide and the Wells Fargo Hotel Finance Division — to the specifics of property management trust accounting. This is not general bookkeeping. It is hospitality-specific financial infrastructure, built for portfolios that intend to operate cleanly at scale.

• Trust accounting setup & reconciliation
• Monthly owner statement architecture
• Reserves and escrow discipline
• Year-end close & audit preparation

Owner Communications

Owner retention is the single highest-leverage function in a property management business — and almost always the first to be dropped when operations get busy. Plume either runs the owner communication program directly as a managed service, or builds the strategy and hands it to your team for execution. Either way, owners hear from you on a cadence and at a quality level that reflects what they are paying you to do.

• Monthly performance updates
• Quarterly business reviews
• Issue resolution communication
• Owner renewal & expansion campaigns

AI & Automation Systems

The administrative load inside a growing portfolio is the silent killer of operator focus. Plume designs AI-powered workflows that compress the work without compressing the team — modern infrastructure for the part of the business that should run itself.

• AI guest support systems
• AI owner communication
• Automated owner reporting
• Maintenance triage systems
• AI knowledge bases
• Automated task routing
• SOP automation

Operations Playbook

An operations playbook is the institutional memory of a property management business — the documented version of how the work actually gets done. Without one, the operation lives inside the heads of three or four key people, and the company is permanently one resignation away from a crisis.

Plume builds the playbook as a standalone engagement or as the final layer of any other Plume work.

• SOP development across all roles
• Onboarding & training documentation
• Quality control standards
• Escalation & decision trees